Minggu, 27 April 2014

Business Developments in Country INDONESIA with Adidas KOREA


A. History of the Company
 
History is a very famous brand of shoes was started in 1920 by Adi ( Adolf ) Dassler in his mother's laundry room . It was Adi Dassler made ​​a small project by making sport shoes . Due to the high quality of shoes produced , small business finally is coming to fruition . In 1924 , Adi Dassler and his brother Rudolf Dassler founded the " Dassler Brothers OGH ​​" which later became the forerunner of Adidas now .
Adi Dassler's commitment to quality, bringing Dassler Brothers as a producer of high quality shoes , so it is often used by legendary athletes for the Olympic period . Dassler Brothers Shoe peak of fame was when Jesse Owen became the most successful athlete at the Berlin Olympics in 1936 by Dassler made shoes . In 1948 , Adi and Rudolf decided to split up and each making its own brand of shoes . Rudolf makes the shoe brand ' Puma ' whereas Adi makes a brand ' Adidas .
Making the name is derived from the name Adidas Adi Dassler by combining the first name Adi and the Dassler syllable last name of ' das ' that being said ' Adidas ' . Just the information that the original name of Adolf Dassler Adi Dassler , but the Germans used to call on the name Adolf as Adi . Powered by advances in the fields of broadcasting and television , adidas enjoy the benefits of sporting events such as the Olympics or football , because their 3 stripes logo is easily recognizable from afar .
He also register it as a trademark 3 stripes logo of Adidas . 3 stripes were created to keep the foot stable , but eventually became the logo .The use of the new Adidas logo itself is used in about 1948, when the Dassler brothers split up . Visually , the Adidas logo Adidas just a letter , with the name Adolf Dassler shoes above and illustrated in the middle .With this brand , Adi Dassler made shoes reached a success , with the recognition of the brand Adidas shoes diajang world as the Olympic Games Helsinki , Melbourne , Rome and others . As well as the German football team won the football world by using Adidas shoes . In 1972 , Adidas logo that changes by using the concept of ' Trefoil logo ' , ie visual logo with three leaves strung . The concept of three leaves symbolize the meaning of the Olympic spirit that connects on 3 continents . Since then, Adidas became the official shoe used in Olympic events all over the world .

B. Adidas
In Indonesia alone , Adidas has been very popular . Everywhere we see people Indinesia using this product . In Indonesia there are also several Adidas factories operating . One of them in the area of Jakarta , the plant was named GEOX .
Two principals with the Korean footwear manufacturer Adidas and Geox brand will build a new plant in Indonesia with a total investment of 150 million U.S. dollars . So far four companies who entered with a total investment of 200 million U.S. dollars . So far four companies who entered with a total investment of 200 million U.S. dollars . It is not separated from the factory relocation and diversion order shoes to Indonesia .
Production Adidas most favored by the people of Indonesia are indoor soccer shoes and football shoes . with a variety of materials , Adidas always issued the latest innovations .

C. Competition
Adidas is a big company engaged in sports . So in my opinion a very tight competition between Adidas . This intense competition makes both companies continue to improve the quality of products offered .
Adidas charge of Europe . Adidas Adidas products dominate Europe as well known in the soccer field where Europe is also very well known in the field of football . And also sponsor Adidas is number 1 FIFA . In Asia .Adidas is really very well known . Where - where the use of these two products . Ranging from shirts , jackets , pants , boots , sandals , bags , and even perfume . Due to the quality offered by the two companies that makes products worn by many people .
There are so many products that have been produced by Adidas , especially in footwear . So many types of shoes that have been issued Adidas .
Adidas shoes are:
• Adidas Dragon
• Adidas ClimaCool
• Adidas Response
• Adidas Gazelle
• Adidas Samoa
• Adidas Campus
• Adidas Vespa
• Adidas Samba
• Adidas KZK
• Adidas Ronero
• Adidas Cup 68
• Adidas Torsion
• Adidas adiZer
• Adidas Supernova
• Adidas Adipower
• Adidas Pro Model
• Adidas T MAX
• Adidas Pred• Adidas Bounce
• Adidas 11pro
Adidas also uses famous people to be in the commercials advertising their products generally sports players . Adidas use a star basketball player is Derrick Rose , Dwight Howard . If there is a soccer player Lionel Messi , David Beckham , Dacid Villa , etc. . Even singers like Katy Perry , Nicki Minaj and Korean girl group 2NE1 become adidas commercials .
Adidas had experienced problems in Indonesia PT . Panarub fired its workers related to their activity in the union . But this is not a unilateral layoff deterring workers and proved in the following year the demonstrations continue , although all forms of violence must be faced by the workers .
In 2001 , this shoe factories continued abuses by jailing a female worker named Ngadinah . He sued for demonstrations a year earlier when 8,000 workers marched to demand their rights were violated . The company had already been eyeing and find fault and punish him for a deterrent effect for other workers . But this does not quell unrest in the Panarub workers fight for their rights .
Yes although Adidas got any problem , still the company while maintaining the quality of its products .