A. History of the Company
History is a very famous brand of shoes was started in
1920 by Adi ( Adolf ) Dassler in his mother's laundry room . It
was Adi Dassler made a small project by making sport shoes . Due
to the high quality of shoes produced , small business finally is coming to
fruition . In
1924 , Adi Dassler and his brother Rudolf Dassler founded the " Dassler
Brothers OGH " which later became the forerunner of Adidas now .
Adi Dassler's commitment to quality, bringing Dassler
Brothers as a producer of high quality shoes , so it is often used by legendary
athletes for the Olympic period . Dassler
Brothers Shoe peak of fame was when Jesse Owen became the most successful
athlete at the Berlin Olympics in 1936 by Dassler made shoes . In
1948 , Adi and Rudolf decided to split up and each making its own brand of
shoes . Rudolf
makes the shoe brand ' Puma ' whereas Adi makes a brand ' Adidas .
Making the name is derived from the name Adidas Adi
Dassler by combining the first name Adi and the Dassler syllable last name of '
das ' that being said ' Adidas ' . Just
the information that the original name of Adolf Dassler Adi Dassler , but the
Germans used to call on the name Adolf as Adi . Powered
by advances in the fields of broadcasting and television , adidas enjoy the
benefits of sporting events such as the Olympics or football , because their 3
stripes logo is easily recognizable from afar .
He
also register it as a trademark 3 stripes logo of Adidas . 3
stripes were created to keep the foot stable , but eventually became the logo .The
use of the new Adidas logo itself is used in about 1948, when the Dassler
brothers split up . Visually
, the Adidas logo Adidas just a letter , with the name Adolf Dassler shoes
above and illustrated in the middle .With this brand , Adi Dassler made shoes
reached a success , with the recognition of the brand Adidas shoes diajang
world as the Olympic Games Helsinki , Melbourne , Rome and others . As
well as the German football team won the football world by using Adidas shoes .
In
1972 , Adidas logo that changes by using the concept of ' Trefoil logo ' , ie
visual logo with three leaves strung . The
concept of three leaves symbolize the meaning of the Olympic spirit that
connects on 3 continents . Since
then, Adidas became the official shoe used in Olympic events all over the world
.
B. Adidas
In Indonesia alone , Adidas has been very popular . Everywhere
we see people Indinesia using this product . In
Indonesia there are also several Adidas factories operating . One
of them in the area of Jakarta , the plant was named GEOX .
Two principals with the Korean footwear manufacturer
Adidas and Geox brand will build a new plant in Indonesia with a total
investment of 150 million U.S. dollars . So
far four companies who entered with a total investment of 200 million U.S.
dollars . So
far four companies who entered with a total investment of 200 million U.S.
dollars . It
is not separated from the factory relocation and diversion order shoes to
Indonesia .
Production Adidas most favored by the people of Indonesia are indoor soccer shoes and football shoes . with a variety of materials , Adidas always issued the latest innovations .
Production Adidas most favored by the people of Indonesia are indoor soccer shoes and football shoes . with a variety of materials , Adidas always issued the latest innovations .
C. Competition
Adidas is a big company engaged in sports . So in my
opinion a very tight competition between Adidas . This
intense competition makes both companies continue to improve the quality of
products offered .
Adidas charge of Europe . Adidas
Adidas products dominate Europe as well known in the soccer field where Europe
is also very well known in the field of football . And also sponsor Adidas is
number 1 FIFA . In Asia .Adidas is
really very well known . Where - where the use
of these two products . Ranging
from shirts , jackets , pants , boots , sandals , bags , and even perfume . Due
to the quality offered by the two companies that makes products worn by many
people .
There are so many products that have been produced by Adidas , especially in footwear . So many types of shoes that have been issued Adidas .
There are so many products that have been produced by Adidas , especially in footwear . So many types of shoes that have been issued Adidas .
Adidas shoes are:
• Adidas Dragon
• Adidas ClimaCool
• Adidas Response
• Adidas Gazelle
• Adidas Samoa
• Adidas Campus
• Adidas Vespa
• Adidas Samba
• Adidas KZK
• Adidas Ronero
• Adidas Cup 68
• Adidas Torsion
• Adidas adiZer
• Adidas Supernova
• Adidas Adipower
• Adidas Pro Model
• Adidas T MAX
• Adidas Pred• Adidas Bounce
• Adidas 11pro
Adidas also uses famous people to be in the commercials
advertising their products generally sports players . Adidas
use a star basketball player is Derrick Rose , Dwight Howard . If
there is a soccer player Lionel Messi , David Beckham , Dacid Villa , etc. . Even
singers like Katy Perry , Nicki Minaj and Korean girl group 2NE1 become adidas
commercials .
Adidas had experienced problems in Indonesia PT . Panarub fired its workers related to their activity in the union . But this is not a unilateral layoff deterring workers and proved in the following year the demonstrations continue , although all forms of violence must be faced by the workers .
Adidas had experienced problems in Indonesia PT . Panarub fired its workers related to their activity in the union . But this is not a unilateral layoff deterring workers and proved in the following year the demonstrations continue , although all forms of violence must be faced by the workers .
In 2001 , this shoe factories continued abuses by jailing
a female worker named Ngadinah . He
sued for demonstrations a year earlier when 8,000 workers marched to demand
their rights were violated . The
company had already been eyeing and find fault and punish him for a deterrent
effect for other workers . But
this does not quell unrest in the Panarub workers fight for their rights .
Yes although Adidas got any problem , still the company
while maintaining the quality of its products .